News
Special Course ST 2026: International Branding & Advertising (3 ECTS)
16 Mar 2026
International Branding and Advertising with guest professor Charles R. Taylor, Ph.D.: Insights into brand equity, advertising, and global branding.
Dear students,
we would like to draw your attention to a special course offered in the upcoming summer term by an international guest professor: International Branding and Advertising with Charles R. Taylor, Ph.D. (John A. Murphy Professor of Marketing, Villanova University & Editor-in-Chief, International Journal of Advertising).
In today’s highly competitive markets, strong brands are more important than ever. This compact course provides valuable insights into how companies create brand value and how advertising and promotion support the brand-building process. In addition to key concepts such as brand equity and the brand value chain, the course covers current topics like social media advertising, product placement, sponsorships, and big event advertising.
📅 Course dates:
05 May 2026, 12:00-18:00 (Schackstr. 4, Room 314)
06 May 2026, 12:00-18:00 (Ludwigstr. 28, Room 211b)
07 May 2026, 09:00-13:00 (Ludwigstr. 28, Room 211)
📝 Exam: 13 May 2026, 08:30-09:30 (Geschw.-Scholl-Pl. 1 (A), A 119)
📩 Registration:
Please register by 24 April 2026, 3:00 pm via e-mail to alina.bormann@lmu.de. Include your name, matriculation number, and PO. First come, first serve – registration is binding.
We highly recommend this course to all students interested in marketing, branding, and international perspectives.
Best regards
Your IMM team